Muddle

“The underlying principle is a counterintuitive fact of life. You might think that learning to use something more efficiently will result in less use of it, but the opposite is true: The more efficient we get at using something, the more of it we are likely to use. Efficiency doesn’t reduce consumption. It increases it.”

— Face it: There’s not much any one person can do about climate change By Bjørn Lomborg from Slate